In December 2024, the global hotel industry saw a surge in revenue per available room (RevPAR), particularly in the U.S. with a 4.8% increase, and Europe, where several countries reported over 20% gains. While challenges persisted in China, Japan outperformed with a stunning 27.6% rise. The holiday season and New Year’s celebrations fueled this unexpected growth, setting a positive tone for the industry’s future. Source and details of the news
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