Kontoor Brands, the parent company of Wrangler and Lee, has announced its acquisition of Norwegian brand Helly Hansen for $900 million, financed through $700 million in debt and $200 million in cash. This strategic move aims to enhance Kontoor’s presence in outdoor and workwear markets, particularly targeting growth in the U.S. and Asia-Pacific, with anticipated revenues exceeding $3.2 billion. Source and details of the news
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