Zohran Mamdani’s stunning victory in New York City’s Democratic mayoral primary highlights a revolutionary approach to modern campaigning. Blending viral memes, sharp TikTok-savvy content, and relentless grassroots organizing, Mamdani transformed online enthusiasm into real-world action—turning 46,000 digital signups into over a million doors knocked. His campaign, fueled by youth organizers, celebrity endorsements, and a rejection of billionaire money, united progressives, immigrant communities, and Gen Z voters. This fresh, digitally driven strategy not only toppled heavyweight Andrew Cuomo but also may redefine how future progressive campaigns gain traction and win.
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